Belarusian Online Store Launches TikTok Ad Campaign for Summer Dress

Minsk-based online store "Odezhda Belarus Nizkiye Tseny" launched a promotional campaign on TikTok, advertising a summer dress for 33 rubles. The short video features models showcasing the dress in various colors. The campaign utilizes targeted hashtags for increased visibility within Belarus. While the advertisement is effective for its intended purpose, it lacks broader news value beyond showcasing a local business's marketing strategy.