Belarusian Online Store Uses TikTok to Showcase Affordable Fashion

Minsk, Belarus – June 7, 2025 – A new trend in online shopping is emerging in Belarus, with stores like "Одежда Беларусь низкие цены" utilizing TikTok to reach customers. Their recent video promoting a linen-cotton suit highlights the growing use of social media for e-commerce in the country. The suit, priced affordably at 85 rubles, is available in a wide range of sizes, suggesting a focus on inclusivity. The store's emphasis on payment upon receipt reflects a common practice in the Belarusian market, aiming to build trust with online shoppers. This approach to online sales in Belarus presents a case study of adapting e-commerce strategies to local market conditions.