Belarusian Online Store Uses TikTok to Promote Affordable Fashion

Minsk-based online retailer, "Odezhda Belarus Nizkie Tseny," launched a new marketing campaign on TikTok, promoting a stylish two-piece suit for 58 rubles. The advertisement, featuring a catchy jingle and showcasing the suit in pink and black, has garnered initial attention. The store's description emphasizes the high quality of the Singapore fabric used in the suit. While the video's primary purpose is commercial, it reflects current trends in online retail and marketing strategies within Belarus. The use of TikTok highlights the platform's growing importance for businesses targeting younger demographics.