African Beauty Creators Challenge Eurocentric Standards, Ushering in a Vibrant New Era

OkayAfrica's video highlights the rise of Black women beauty creators who challenged Eurocentric standards and built inclusive brands and communities. The video begins by mentioning Rihanna's Fenty Beauty launch as a pivotal moment. It then traces the journey of several influential figures, including Iman, who launched Iman Cosmetics in 1994, and Carol Jackson-Mouyiaris, co-founder of Black Opal, who was tired of being ignored by the beauty industry. The video also features contemporary creators like Jackie Aina, Dimma Umeh, and Nyma Tang, praising their contributions to inclusivity and their advocacy against industry bias. "They showed that our skin wasn't the problem, the industry was," the presenter states, emphasizing the creators' role in shifting beauty standards. The video concludes with the observation that African creators are leading global beauty campaigns and launching their own brands to meet the needs of women who look like them. They are not waiting to be included; they are taking up space.