TikTok's Humor Gap: Why Olivia Attwood Dack Prefers Instagram

TikTok vs. Instagram: A Content Creator's Perspective British television personality and podcast host Olivia Attwood Dack recently shared her experiences navigating the differences between TikTok and Instagram. In a short video posted on May 26th, 2025, Dack highlights the contrasting approaches to humor and nuance on each platform. "On TikTok, it just feels like everyone takes everything so literally," Attwood Dack explains. "There's no nuance, there's no sense of humor." She contrasts this with her experience on Instagram, where she feels her audience better understands her sense of humor. This observation speaks to a broader issue faced by content creators across various social media platforms. The challenge of tailoring content to specific algorithmic preferences and audience expectations is a recurring theme. Attwood Dack's candid remarks offer a valuable insight into these challenges. The video has already garnered significant attention, prompting discussion on how to effectively communicate across different social media landscapes. Her advice to avoid "deep dives" into potentially controversial topics suggests a strategy for managing online interactions and maintaining a positive online presence. The contrast between the platforms highlighted by Attwood Dack underscores the importance of understanding the unique characteristics of each platform when creating and sharing content. Her experience serves as a reminder of the need for nuance and sensitivity in online communication.