Can Highlife Music Win Over Young Fans? Ghanaian TV Show Explores Solutions

Highlife Music's Evolution: A Panel Discussion on Onua Showtime Ghana's music scene is constantly changing. Onua TV's "Showtime with McBrown" recently hosted a panel discussion on the future of highlife music. The show explored challenges and solutions for increasing highlife's appeal to younger generations. The panel included music industry professionals who shared their experiences and insights. One panelist emphasized the importance of utilizing digital platforms for promotion. "We have to leverage social media and digital streaming platforms," they stated. The discussion also highlighted the lack of a dedicated highlife category on some major music platforms, hindering its discoverability. The show generated a lively debate about strategies for promoting highlife. Suggestions included creating targeted playlists and collaborations with contemporary artists. The discussion underscored the need for a national initiative to support and promote highlife music, ensuring its continued relevance in Ghana's cultural landscape. The panel's enthusiasm for highlife's future offers a hopeful outlook for this cherished genre.