Made in Italy vs. Counterfeits: The Fight Against Overrunning

Combating Counterfeits: An Interview with Ornella Auzino and Avv. Giuseppe Palumbo Italy, a global leader in fashion, faces a significant challenge: the rampant counterfeiting of its luxury goods. This issue is highlighted in a recent video interview featuring Ornella Auzino, a handbag manufacturer, and Avv. Giuseppe Palumbo, an attorney specializing in intellectual property. The interview, part of a series titled "Contra//fatti," focuses on the phenomenon of 'overrunning,' a term describing the complexities involved in producing and protecting authentic Italian goods. Auzino describes the difficulties she faces in protecting her designs and brand from counterfeiters, stating, "It's a constant battle. We invest so much in quality and craftsmanship, only to see our work copied and sold at a fraction of the price." Palumbo adds a legal perspective, explaining the challenges of enforcing intellectual property rights and the need for stronger international cooperation to combat this global problem. He notes, "The legal system is often slow and cumbersome, making it difficult to quickly stop the distribution of counterfeit goods." The interview offers a valuable insight into the struggles of Italian artisans and the legal complexities involved in protecting their work. The discussion underscores the importance of consumer awareness and the need for a multi-faceted approach to tackling this pervasive issue.