The Fear Behind the Handbags: An Italian Artisan's Battle Against Counterfeits

In the heart of Italy, amidst the rolling hills and artisan workshops, Ornella Auzino, a leather goods entrepreneur, faces a battle beyond the creation of her beautiful handbags. Her recent video reveals the hidden anxieties of running a small business, particularly in an industry plagued by counterfeiting. "Paura, maldettaa paura," she says, echoing the fear that keeps her awake at night. This fear isn't just about financial instability; it's about the responsibility she feels towards her employees and their families. The relentless struggle against counterfeiters adds another layer of stress, highlighting the vulnerability of artisans in the face of large-scale, unethical production. Ornella's story is a testament to the resilience of Italian craftsmanship and the ongoing fight for fair trade and intellectual property rights. Her vulnerability and honesty offer a glimpse into the human side of business, reminding us that behind every product is a person with hopes, dreams, and fears.