Patties Burger's CEO Recipe for Success: A World Hamburger Day Interview

**Patties Burger CEO Shares Secrets to Success on World Hamburger Day** São Paulo, Brazil – On World Hamburger Day, May 28th, 2025, TIMES BRASIL interviewed Henrique Azeredo, CEO of the rapidly growing Patties Burger chain. The interview, conducted in a lively studio setting, covered everything from Henrique's personal burger preferences to the company's impressive operational model. Henrique's candid responses provided engaging insights. When asked about his favorite burger type, he declared, "Pão carne e queijo é, pra mim, o rei dos reis," emphasizing the classic simplicity of a cheese burger. His preference for 'Golden Fries' also highlighted the importance of quality ingredients. The interview also touched on Patties' impressive growth, selling over 200,000 burgers monthly across three physical locations and five delivery hubs. Azeredo attributed this success to "agilidade na tomada de decisão" (speedy decision-making) and a strong brand appeal to young urban consumers. This blend of efficient operations and targeted marketing makes Patties a compelling case study in the Brazilian fast-food industry. The interview concluded with a discussion of the uniquely Brazilian adaptations to classic burger fare. "O brasileiro tropicaliza tudo," Azeredo noted, pointing out the popularity of hot dogs with unusual toppings. This local twist underscores Patties' ability to adapt to the preferences of its target audience, contributing to its overall success.