São Paulo's Blues and Rock Festival: R$913 Million in Media Return

São Paulo's Best of Blues and Rock Festival: A Successful Case in the Events Market The Best of Blues and Rock 2025 festival, held in São Paulo's Ibirapuera Park from June 6th-8th, 2025, proved to be more than just a music event; it was a resounding success story in the events market. With master sponsorships from SulAmérica and Rede D’Or, and additional support from brands like Jack Daniel’s, Coca-Cola, and Eisenbahn, the festival attracted large crowds and generated significant economic activity. Since 2013, the festival has created over 20,000 jobs and garnered over R$913 million in media return. This year's lineup included international acts such as David Matthews Band and Deep Purple, alongside popular Brazilian artists. "The festival's success is a testament to the power of strategic partnerships and strong curation," said a representative from Dansar Marketing, the event organizer. The event also showcased the potential of music festivals to boost tourism and brand engagement. The positive economic impact and the enthusiastic response from attendees make the Best of Blues and Rock a model for future events, demonstrating the potential of large-scale festivals to contribute significantly to the local economy and cultural scene.