
Influencer Highlights Fair Business Practices Amidst Brand Collaboration Challenges
London-based wine influencer, partnerinwine, recently shared her day's experiences on social media, highlighting a contrast between positive interactions with smaller businesses and a frustrating encounter with a large clothing brand. Her video details a visit to Fortnum & Mason, a celebratory lunch for Jeanie Cronk's new cookbook, and work at a London Bridge cafe. However, the highlight was a negative experience with a billion-dollar clothing brand's PR team. "I got an infuriating email from a billion-dollar clothing brand whose PR asked me for thousands of pounds of free stock," she shared in her video. This incident underscores a common challenge faced by smaller businesses and influencers who often lack visibility in collaborations with larger brands. Despite the negative experience, the video concludes on a positive note, showcasing the influencer's appreciation for her own products and the supportive community of smaller businesses.