Flexible and Waterproof: New Facade Paint Takes Argentina by Storm

A new waterproof paint for facades is gaining popularity in Argentina. Pintureria Patudacolores, a paint store in the Southern region, is promoting a unique product that boasts impressive flexibility and impermeability. "The paint is so elastic, you can peel it off like this," says the store owner in a recent video demonstration. The video highlights the paint's non-stick quality, a result of the absence of mordant, a common additive. This feature sets it apart from competitors. While the video is short, it successfully conveys the product's key selling points, suggesting a promising new option for Argentinian homeowners looking for durable exterior paint.