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"Soy agricultora y gracias a los que subimos contenido a las redes podemos darl…
Una agricultora ha reivindicado en 'TikTok' la labor de divulgación en redes que hacen muchos jóvenes que trabajan en el sector primario.
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Social Media: The New Frontier for Young Farmers in Spain
Young Farmers Leverage Social Media to Bridge Generational Gaps in Agriculture. A growing number of young individuals in the primary sector are utilizing social media platforms to showcase their work and advocate for the industry, a trend highlighted by agricultural influencer Paula de Prado. In a recent video, de Prado addressed criticisms from older generations regarding a perceived lack of generational replacement in farming. "Many older people complain there's no real generational replacement because young people today don't want to work," de Prado stated. However, she countered this by emphasizing the entrepreneurial spirit of young farmers who are eager to study, train, and create profitable business models, often continuing family legacies or pursuing their passion for rural life. De Prado passionately argued that social media provides an invaluable platform for these young professionals. "Thanks to social media, we can put a face to everything we eat," she explained, highlighting how these platforms offer transparency and connect consumers directly with the origins of their food. She lamented the criticism young farmers often face, being accused of "posturing" or seeking only "likes" rather than genuine work. "Why do we insist on saying that what you do is just posing, that you don't know how to work?" she questioned, asserting that this dismisses the very real and hard work involved. De Prado concluded by urging for less criticism and more support for young people in agriculture, stressing the importance of recognizing their contributions and the vital role the primary sector plays in society.
