Vietnamese Cities Light Up for "Moonlight" Drama's 4th Anniversary

Hanoi, Vietnam - May 20, 2025 - A wave of excitement swept through Vietnam as massive digital billboards across major cities celebrated the fourth anniversary of the hit Chinese drama, "Moonlight." The vibrant displays featured images of the show's beloved leads, Ding Yuxi and Yu Shuxin, captivating passersby with their striking visuals and celebratory messages. One enthusiastic fan, who captured the displays on video, shared, "I was so surprised and happy to see these billboards! It shows how much the show is loved here." The video, which quickly gained traction online, highlights the enduring popularity of "Moonlight" and the creative ways in which its anniversary is being celebrated. The widespread use of digital billboards for promotional purposes also underscores the growing influence of digital media in Vietnam. The success of this campaign may inspire other entertainment companies to adopt similar strategies for promoting their works.