Pepsi's New Ad Campaign: Soccer Stars Surf and Fly for Zero Sugar

Pepsi's New Ad Campaign: Soccer Stars Take on the Waves and Skies Guatemala City – PepsiCo recently launched a captivating new advertisement featuring prominent women's soccer players. The ad, released on May 20th, 2025, showcases Alexia Putellas, Caroline Graham, Leah Williamson, and Farah Jefry in a series of dynamic scenes. The commercial cleverly blends action-packed shots of the athletes engaging in activities like surfing and flyboarding with shots emphasizing the Pepsi Zero Sugar product. "It was an amazing experience to be part of this campaign," said Alexia Putellas in an interview. "Pepsi is a brand I admire, and the ad's creative concept was truly unique." The ad's creative director highlighted the campaign's goal: to connect with a younger audience by associating Pepsi with energy, excitement, and the achievements of top female athletes. The inclusion of David Beckham further amplifies the ad's reach and star power. The commercial's success is evident in its early viewership numbers, demonstrating the effectiveness of its innovative approach to product placement and celebrity endorsements. This campaign sets a new standard for creative advertising in the beverage industry.