Coppel's Ambassador Program Gains Traction with Influencer Welcome Kit Unboxing

Mexico City, October 13, 2025 – Coppel, a prominent Mexican retail chain, has recently garnered attention through its Ambassador program, as content creator Perla Carvajal showcased her welcome kit in a viral video. Carvajal, who has been part of the program for several months, expressed her enthusiasm for the initiative, stating, "It's incredible, thank you very much to my favorite store." The kit, designed to equip and recognize its brand representatives, included a personalized welcome card, a practical phone pop socket, a portable LED light for enhanced content creation, a vibrant sheet of Coppel-themed stickers, and a stylish denim tote bag. A key item was also an official ambassador identification card, which Carvajal noted would facilitate her in-store content creation. This program highlights Coppel's strategy to engage with its community and leverage user-generated content, fostering brand loyalty and expanding its reach through authentic voices like Carvajal's.

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