Romanian Influencer's Salt Bank Promo Video Goes Viral

Salt Bank Referral Code Sparks Interest: Influencer's Promotion Drives App Downloads in Romania. A short video posted by Romanian influencer Paul Nicolau ('pescobar.paulnicolau') has generated significant interest in the Salt Bank financial app. Nicolau, who describes himself as 'number one in Romania,' showcased his Salt Bank card and shared a referral code, AUAUAU, within a 38-second video. The video, uploaded from Germany, has already garnered over 1270 views and 37 likes. While primarily an advertisement, the video highlights the growing use of influencer marketing in the financial technology sector. "It's that simple," Nicolau states in the video, demonstrating the ease of using the referral code. The success of this short promotional video suggests the potential reach of influencer marketing in driving app downloads. The popularity of the campaign raises questions about the effectiveness of referral programs and the influencer's widespread reach within Romania.