Influencer's Ferrari Giveaway: A Clickbait Strategy or Smart Marketing?

A Romanian social media influencer, Paul Nicolau, is using a giveaway to boost his Instagram following. In a video filmed in Germany on June 1st, 2024, Nicolau, who is based in the UK, stands in front of his Ferrari, promising hundreds of Euros to new followers. "I'm giving away hundreds, even thousands of Euros," Nicolau says in the video. The stunt is part of a broader strategy to reach 1.5 million followers. While the video uses clickbait tactics, it highlights the growing use of giveaways as a marketing tool on social media. The success of this strategy remains to be seen, but it demonstrates the lengths influencers are willing to go to increase their online presence.