Romanian Influencer's Brussels Promo Boosts SaltBank App Popularity

Brussels-based Influencer Promotes SaltBank App: A Look at Fintech Marketing Strategies In a short video filmed on the streets of Brussels, popular Romanian influencer Paul Nicolau, known online as pescobar.paulnicolau, promoted the SaltBank financial app. The video, uploaded to social media on June 8th, 2025, quickly gained traction, demonstrating the reach of influencer marketing in the fintech sector. Nicolau enthusiastically showcased the app's features, stating, "The SaltBank card helps me keep track of my spending, so I don't lose my head with all these purchases." He encouraged viewers to download the app using a referral code, further highlighting the app's ease of use and expense-tracking capabilities. The video's success underscores the increasing reliance on influencer marketing to promote financial technology services. The use of a well-known influencer like Nicolau, combined with a visually appealing video format, has proven effective in generating interest in the SaltBank app. This strategy exemplifies the evolving landscape of financial technology marketing, where social media influencers play a key role in reaching a wider audience. The video's rapid growth in views and likes, within hours of its upload, suggests a high level of engagement and potential for future growth in SaltBank's user base.