Pescobar Restaurants Defy Inflation: Paul Nicolau Pledges No Price Hikes Despite Rising VAT and Costs

Bucharest, Romania – In a move aimed at supporting consumers amidst rising costs, Paul Nicolau, owner of the Pescobar restaurant chain, announced today that his establishments will not increase prices, despite recent VAT hikes and escalating ingredient costs. Nicolau, a prominent figure in Romania's culinary scene, shared his decision via a video message, emphasizing his commitment to affordability. "The Pescobar Group will not increase prices following the price increases due to VAT increases! We were accessible, now we will be accessible to everyone!" Nicolau stated. He acknowledged the rising operational expenses, noting that flour prices have increased by 15% and oil by 20%, according to his suppliers. Despite these pressures, he affirmed, "I promise that I will not increase absolutely anything." Nicolau's decision stands in contrast to the general trend of price adjustments in the market. He expressed confidence that maintaining current prices would encourage continued consumption at his restaurants. The announcement has drawn attention, particularly as Nicolau directly addressed those who might have anticipated price increases, stating, "Haters didn't expect this move from me!"

Romania TV

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