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Ein halbes Jahr nach dem Deutschland-Start verzeichnet TikTok Shop ein starkes Wachstum. Zum Anlass hat die Plattform aktuelle Search- und Watch-Tren…
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TikTok Trend Transforms Candy Experience: Freezing "Drachenzungen" Goes Viral
A recent viral trend on the popular social media platform TikTok has seen users experimenting with new ways to consume confectionery, with one particular method gaining significant traction. Philip Hitschler, CEO of the candy brand Hitschies, recently showcased a "next level" approach to enjoying their "Drachenzungen" (dragon tongues) sour candy. The trend involves unrolling the blue sour candy strips, arranging them on a plate, and then freezing them. Upon consumption, the frozen candy reportedly offers a unique, crunchy texture and an intensified flavor experience. Mr. Hitschler's video, uploaded on August 25, 2025, demonstrates the process with enthusiasm, featuring quick cuts and upbeat background music, culminating in his positive reaction to the frozen treat. The trend has generated considerable engagement online, with many viewers expressing eagerness to try the hack themselves, while others commented on the candy's popularity and availability. This phenomenon highlights how social media platforms are increasingly influencing consumer habits and creating new consumption patterns for established products.
