Iconic 'Crash Landing On You' Pier in Switzerland Now Charges Entry Fee

Iseltwald, Switzerland – The serene village of Iseltwald, nestled on the shores of Lake Brienz, has become a bustling hub for tourists, largely thanks to its prominent feature in the hit South Korean drama "Crash Landing On You." Fans of the series are flocking to the iconic pier where several romantic scenes were filmed, eager to recreate their favorite moments. However, visitors are now encountering a new development: a 5 CHF (Swiss Francs) fee to access the picturesque wooden pier. The payment system, operated by Wedatronic, is clearly marked, indicating that access is granted upon payment, with no change provided for cash transactions. This commercialization of the popular spot has drawn mixed reactions from tourists. One visitor, seen in a recent viral video, expressed surprise, stating, "It costs you five francs to make a photo!" Despite the fee, the pier remains a highly sought-after destination, with individuals and couples patiently waiting their turn to capture photos against the stunning backdrop of the turquoise lake and snow-capped mountains. The village authorities appear to be capitalizing on the global fame brought by the drama, transforming a natural beauty spot into a revenue-generating attraction.

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