Pinky Promise and Dove Team Up: A Look at Influencer Marketing in Mexico

Mexican Influencer Pinky Promise promotes Dove All Body Deo in a new video. The short video, uploaded on June 13th, 2025, features a variety of Pinky Army merchandise, including tumblers and games, along with the Dove product. The video uses a fast-paced style and clickbait-style text to engage viewers. While primarily an advertisement, it offers insights into influencer marketing strategies in Mexico. "It's all about the Pinky Queen and her new Dove All Body Deo," says Pinky Promise in the video. The video's success will be measured by engagement metrics and sales of both the merchandise and Dove's product. The collaboration highlights how brands leverage influencers to reach specific demographics.