Odd Muse Founder Addresses Misleading Sustainability Claims

Odd Muse Founder Addresses Sustainability Concerns A recent TikTok video by Mallory Brooks, founder of the London-based fashion brand Odd Muse, has sparked discussion about the company's sustainability claims. Brooks directly addresses comments accusing her brand of falsely advertising itself as sustainable. She explains that while Odd Muse has always positioned itself as a 'slow fashion' brand, not explicitly 'sustainable', the term 'sustainable' was used in a past Google ad and in a comment, leading to confusion. "We've always said we're slow fashion," Brooks clarifies in the video, "but we're updating our website to make that clearer." Brooks also showcases a comment where she explains the brand's stance on slow fashion. The video highlights the ongoing debate surrounding the use of the term 'sustainable' in the fashion industry and encourages consumers to be more discerning. Brooks' transparency in addressing the criticism and her commitment to clarifying the brand's position offer a positive conclusion to the story.