TikToker Exposes Sea Cycle Swim's 'Greenwashing' Tactics

A TikTok video by apparel educator Mallory Brooks (@plzdontbuythat) has sparked a discussion about the sustainability claims of Sea Cycle Swim, a swimwear brand. Brooks criticizes the company's use of recycled polyester, which she argues still contributes to microplastic pollution. "They are still actively shedding microplastics into waterways, into the ocean," she states in the video. She also raises concerns about the brand's use of children in its marketing. Sea Cycle Swim's website and social media posts are shown in the video to illustrate Brooks' points. The video has garnered significant attention, raising questions about the accuracy of sustainability claims in the fashion industry. Brooks' professional expertise lends credibility to her critique, making it a newsworthy topic.