Sustainable Fashion: Why This Apparel Educator Avoids Brand Recommendations

Sustainable Fashion: Why One Apparel Educator Avoids Brand Recommendations In a recent TikTok video, Mallory Brooks (@plzdontbuythat), an apparel educator, shared her perspective on the complexities of recommending clothing brands. Brooks' video, which has garnered significant attention, focuses on the importance of sustainable fashion practices. She argues that the numerous stages involved in clothing production, from design to manufacturing and distribution, create many opportunities for ethical lapses. "There are so many hands involved in the creation of one piece," Brooks explains in her video, "so many different places where it can go wrong." Brooks' message is resonating with viewers concerned about the environmental and social impact of their purchasing choices. Her emphasis on secondhand shopping and using existing clothing reflects a growing trend towards conscious consumerism. By avoiding brand endorsements, Brooks encourages viewers to focus on the overall sustainability and ethical sourcing of their clothing rather than relying on brand names alone. This approach fosters a more critical and informed approach to fashion consumption, promoting a more sustainable and responsible industry.