AMC slashes movie ticket prices on Wednesdays

AMC Theatres Expands Half-Price Ticket Deal to Wednesdays AMC Theatres, a major movie theater chain, has announced an expansion of its popular half-price ticket offer. Starting July 9th, 2025, moviegoers can enjoy discounted tickets not only on Tuesdays, but also on Wednesdays. This change applies to all customers at every AMC location nationwide. The exception is for premium formats such as IMAX, which will retain their standard pricing. Adam Aron, the CEO of AMC, explained the decision, stating, "Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery." This statement highlights the financial considerations behind the decision and the importance of box office performance in the cinema industry. The move is seen as a positive response to the rising cost of movie tickets, which have reached $20 or more in many major cities. The expanded discount aims to make moviegoing more accessible and affordable for a wider audience, bringing prices closer to those of the 1990s and 2000s. The timing of the announcement also coincides with the release of several highly anticipated summer blockbusters, making it a welcome development for movie fans.