AMC to Show Even More Ads Before Movies

AMC Theatres to Increase Pre-Show Ads Starting July 1st AMC Theatres, a major movie theater chain, announced it will add more commercials to its pre-show programming starting July 1st. This decision, reported by Bloomberg, is a direct response to the company's financial struggles. The added ad slots are expected to provide "vital revenue," according to AMC. This move follows a trend already established by competitors like Regal and Cinemark, who have been showing extended pre-show ads for several years. While this generates revenue to keep theaters open, it also means moviegoers will face longer wait times before the film begins. One viewer commented, "It sucks to have to sit through one more ad." However, AMC's statement suggests that this strategy is necessary for the survival of the business. The added advertising revenue is seen as crucial for maintaining operations and ensuring the continued availability of movie theaters for audiences.