Prime Video's Clever Marketing: Using Humor to Boost Movie Views

Prime Video Italia's social media strategy uses short, engaging clips from popular movies to promote their streaming service. A recent post featuring Ryan Gosling and Emma Stone from "Crazy, Stupid, Love" highlights this strategy. The 47-second video, uploaded on June 2nd, has garnered over 111,000 views and 6,800 likes. The video uses a humorous scene from the film, focusing on Ryan Gosling's character's "big move." This strategy capitalizes on the actors' popularity and the movie's comedic elements. As one commenter noted, "It's a clever way to remind people about the movie and encourage them to watch it on Prime Video."