 
                                                        Why Are We All So Obsessed With Perfume?
Perfume is intangible, ephemeral, and beauty’s biggest thing. Here, experts weigh in on the driving forces behind our collective fragrance frenzy.
 
                            Dallas-Fort Worth based fragrance enthusiast Emelia, known online as "Professor Perfume," has recently released a video outlining three fundamental pieces of advice for individuals looking to build or expand their perfume collections. The guide aims to prevent common pitfalls and encourage more informed purchasing decisions within the often-expensive world of fragrances.Emelia's primary recommendation is to "sample first." She strongly advises against "blind buying" full-sized bottles, especially given the high cost of many perfumes. Instead, she suggests utilizing various reputable sampling services such as Ministry of Scent, Twisted Lily, Lucky Scent, Scent Split, and Micro Perfumes, or purchasing discovery sets directly from brands. "There is no reason to drop $200 on a perfume you've never smelled before," Emelia states, underscoring the financial prudence of this approach.Her second tip focuses on the importance of "trying it on your skin before you buy it." Emelia explains that a fragrance's interaction with individual skin chemistry is paramount. "We've all had it happen where you fall in love with the perfume on the blotter... you get home, you put it on your skin, and you hate it," she recounts. She recommends wearing a sample for "three to four days" to truly understand how the scent develops and suits one's personal chemistry over time.Lastly, Professor Perfume advises collectors to "find a perfumer you like." By identifying a perfumer whose creations consistently appeal to you, enthusiasts can explore their wider body of work, potentially discovering more affordable options that align with their preferred scent profile. Emelia demonstrated this by showcasing several perfumes crafted by Jérôme Epinette, noting that if you appreciate a perfumer's luxury creations, you will likely enjoy their more accessible offerings, benefiting both your collection and your wallet.
 
                                                        Perfume is intangible, ephemeral, and beauty’s biggest thing. Here, experts weigh in on the driving forces behind our collective fragrance frenzy.
