Built Puff Protein Bars: One Consumer's 'Panic Buying' Highlights Brand Loyalty

A recent video posted online showcases the enthusiastic response of one consumer to Built Puff Protein Bars. Rachel (@rachelcbee), a US-based social media user, humorously describes herself as a 'panic buyer' of these bars, showing off a large stash of various flavors in her pantry. "I ran out once and I won’t ever let it happen again," she says in the video, highlighting the chocolate-covered marshmallow flavor as a particular favorite. While the video is lighthearted, it reflects a broader trend of consumer loyalty and the power of brand recognition.