TikTok Made Me Buy It: Are Built Puff Bars Worth the Hype?

Built Puff Bars: A Sweet Treat That's Also Healthy? A recent TikTok video has highlighted the popularity of Built Puff Salted Caramel protein bars. The reviewer, who wishes to remain anonymous, raves about the bars' taste, describing them as "chocolate-covered marshmallow, but make it protein!" She also emphasizes the lack of a gritty texture, a common complaint with protein bars. "All the flavors are delicious, not gritty, not grainy," she says. The video's popularity suggests a growing demand for healthier, yet tasty, snack options. The reviewer's enthusiastic endorsement could influence consumer choices in the protein bar market. The video's success highlights the power of social media in product promotion and consumer reviews.