TikTok Made Me Buy It: This Summer Fragrance Is Taking Over

A new summer fragrance is taking TikTok by storm. Rachel (@rachelcbee), a social media influencer, recently shared her review of STTES Brazilian Perfume, specifically the 807 Sun and Sand scent. "It legit smells like a warm beach day in a bottle," she enthused in her video. The perfume's blend of coconut, creamy vanilla, and tuberose has garnered significant attention online, with the video accumulating hundreds of views in just a few days. STTES, a Brazilian perfume brand, has seen a surge in interest following the positive reviews from influencers like Rachel. This suggests a growing trend in social media-driven product discovery and the power of influencer marketing in the beauty industry. The success of the 807 Sun and Sand scent points to a potential market for long-lasting, summery fragrances that evoke a sense of relaxation and warmth.