TikTok Made Me Buy It: Nyla Perfume's Viral Success

In a recent TikTok video, Rachel (@rachelcbee), a US-based influencer, raved about the Nyla perfume by Arabiyat Prestige. The video, which has quickly gained traction, highlights the perfume's peach and coconut scent profile and its recent return to stock after being sold out for months. "Peach and coconut notes in a perfume!? Immediate add to cart," Rachel exclaimed in her video. She also mentioned that a celebrity's association with the fragrance has contributed to its popularity. The video serves as an example of how social media reviews can significantly impact product demand. The positive feedback and the perfume's relatively affordable price point suggest the Nyla perfume could become a popular summer fragrance.