South Korean Beauty Trend: Effortless Elegance with Light Eye Makeup

Seoul Beauty Trend: Light Eye Makeup Takes Center Stage South Korea's beauty scene is constantly evolving, and recently, a shift towards lighter, more natural eye makeup has gained popularity. This trend emphasizes enhancing natural features rather than heavy, dramatic looks. One product contributing to this trend is the Javin de Seoul Wink eye shade primer. Beauty influencer rachelenergyx demonstrates its unique application, highlighting its ability to create a subtle gradient effect with a single swipe. "This literally works as a gradient with one swipe," rachelenergyx explains in her video. The primer's dual functionality as both a base and a primer simplifies the makeup routine, making it ideal for busy individuals or those who prefer a minimalist approach to makeup. The product's popularity suggests a wider shift in beauty preferences, moving away from intense eye makeup towards a more natural and effortless aesthetic, reflecting a broader global trend towards embracing natural beauty.