K-Beauty's Sunscreen Secret: Addressing the 'White Cast' Concern

Seoul, South Korea - June 3, 2025 - A recent video posted online highlights the cultural nuances surrounding sunscreen use in South Korea. The video, created by beauty influencer rachelenergyx, focuses on the common concern of a "white cast" left by some sunscreens. Rachelenergyx demonstrates the application of a Korean sunscreen, emphasizing that it doesn't leave this undesirable effect. "It's like putting makeup on," she says in the video, contrasting this with the natural look of the sunscreen she promotes. The video also promotes a sale on the product, suggesting that affordability is another factor influencing consumer choices. This video showcases how cultural preferences and product marketing intersect in the beauty industry.