Cookbook Author's Times Square Billboard: A Unique Marketing Strategy

Times Square Billboard Promotes Cookbook: Author's Unique Marketing Strategy. New York City, NY – In a novel marketing campaign, Rachel Carlisle, author of the new cookbook "It's All Potatoes and Cocktails," has taken her promotional efforts to the heart of Times Square. Carlisle, known for her creative approach to cooking, decided to use a billboard to advertise her book. "Adult money is so funny," Carlisle said, referring to the cost of the billboard. "But I wanted to do something memorable." The billboard features a QR code linking to Carlisle's website and a picture of the cookbook cover. The campaign has already garnered significant attention on social media, with many praising Carlisle's innovative marketing approach. The billboard is a testament to the power of creative thinking and the lengths to which authors will go to promote their work. While the cost of such a billboard may be high, the impact on brand awareness and sales could be significant. Carlisle's unique approach serves as an inspiration to other authors looking for creative ways to stand out in a crowded market.

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She Spent $250 to Have Her Face on a Billboard in Times Square: ‘Why Not?’ (Exclusive)

When promoting her cookbook, Rachel Carlisle had to think out of the box and within budget. She made a billboard in Times Square to get more attentio…