B&T
Sodden City2Surf Still A Smorgasbord Of Sponsorships
Thought run-walking for nigh on two hours with your colleagues was a circle of hell? Try doing it in the rain.
6
167
23
5k
Body Spritz Mascot Takes on City2Surf: A Brand Activation Success Story
Sydney, Australia – The annual City2Surf event saw an unusual and highly visible participant this year: a giant pink "Body Spritz" bottle mascot. Rachael Wilde, co-founder of the skincare brand tbh skincare and boufhaircare, donned the full-body costume as part of a unique brand activation for their new product, "Body Spritz." The day began with Ms. Wilde preparing for the marathon, expressing both excitement and apprehension about spending hours inside the large, non-breathable costume. "It's an incredibly long time to be in that mascot costume," she noted, highlighting the challenge of not being able to scratch an itch or sneeze. Despite the logistical hurdles, including transporting the bulky costume to the event, the activation proved to be a crowd-placer. The "Body Spritz" mascot was seen interacting with runners, posing for photos, and drawing considerable attention. Following the race, the brand hosted a post-event gathering in Bondi, where free "Body Spritz" products and refreshing drinks were distributed to participants. The event successfully combined a popular community run with an innovative marketing strategy, creating a memorable experience for both the brand and the City2Surf attendees.
