
São Paulo's Immersive Art Lab: A Da Vinci Revolution
São Paulo Unveils Latin America's First Immersive Art Lab: A Da Vinci Experience São Paulo, Brazil, is home to a groundbreaking new cultural attraction: Visualfarm Gymnasium, the first permanent immersive art laboratory in Latin America. Opened recently, the space boasts over 2,000 square meters dedicated to sensory experiences using cutting-edge technology. The inaugural exhibition focuses on the works of Leonardo da Vinci, presented in a truly immersive way. "It's the type of experience that impresses adults, children, and anyone who appreciates art, technology, and innovation," says a visitor in the video. Giant projections, holograms, and virtual reality bring Da Vinci's masterpieces to life, while a 200-meter dome planetarium adds another dimension to the experience. Located between Santa Cecília and Barra Funda, Visualfarm Gymnasium is more than just an art exhibition; it's a journey into the world of immersive art. The combination of classic art and modern technology creates a unique and unforgettable experience for visitors.