Brazilian Radio Station Uses Social Media to Boost Listener Engagement

Rádio Alpha FM, a popular Brazilian station, uses social media to connect with its listeners. A recent video posted on May 27th shows host Vanessa Rabelo discussing the Duran Duran song that started her morning show. "Qual foi a primeira música que você ouviu hoje?" she asks viewers, encouraging interaction. This simple strategy reflects a broader trend among radio stations, using short, engaging content to boost audience participation. The video's success, with over 600 views and 58 likes in a few hours, demonstrates the effectiveness of this approach. The station's use of social media not only promotes its programming but also cultivates a sense of community.