Beauty Strategist Reveals Top 9 Fragrances of 2025

Perfume Trends 2025: A Beauty Strategist's Top Picks In the ever-evolving world of fragrance, staying ahead of the curve is key. Rachel (@reallyrachelgreen), a beauty brand strategist, recently shared her top fragrance purchases of 2025 so far, offering a glimpse into what's trending in the luxury and niche perfume markets. Her video showcases nine distinct perfumes, highlighting both established and lesser-known brands. Among her favorites is the Xerjoff La Capitale, a luxurious and sophisticated choice, and the d’Annam Sakura Snow, a more delicate and floral scent. She also mentions Ex Nihilo Spiky Muse, a fragrance she describes as a favorite. This diverse selection reflects the broad range of scents gaining popularity this year. "I'm embarrassed to say there are nine fragrances on this tray," Rachel admits in her video, showcasing her passion and enthusiasm for the world of perfume. Her curated collection provides valuable insight for perfume enthusiasts seeking new and exciting scents to add to their collection. Rachel's video demonstrates the growing interest in both luxury and niche fragrances, showcasing the diverse tastes and preferences of perfume lovers. Her insights offer a valuable resource for anyone looking to discover their next signature scent.