Refresher+ Offers 2 Months for 1 Euro: A Unique Marketing Campaign

Refresher+ Subscription Promotion: A Street Interview Approach Refresher, a Slovak online media outlet, recently launched a creative marketing campaign to promote its Refresher+ subscription service. The campaign involved a series of short videos featuring street interviews in an undisclosed Slovak city. The interviewer, a Refresher representative, approached individuals and gave each one a euro, asking what they would do with it. The responses were diverse, ranging from simple acts of kindness to practical purchases. One interviewee, a young woman, stated, "I would call my mom and tell her how much I love her." Another respondent mentioned buying a lightbulb. The video concludes with a clear call to action, promoting the Refresher+ subscription for a discounted price of one euro for the first two months. The campaign cleverly utilizes the element of surprise and human interaction to engage viewers. By showcasing everyday people and their responses, Refresher creates a relatable and memorable experience that effectively promotes its subscription service. The campaign's success can be measured by the video's high viewership and positive reception on social media. This approach offers a refreshing alternative to traditional advertising methods, demonstrating the potential of creative marketing in engaging the public and driving subscriptions.