Local Business Owner Champions Word-of-Mouth as Ultimate Advertising

Curico, Chile – A local business owner from Refricer.cl, specializing in air conditioning and climate control, recently highlighted the enduring power of word-of-mouth referrals in their operations. In a video response to a customer comment, the owner emphasized that despite a consistent online presence, including daily video uploads for the past three years, direct recommendations from satisfied clients remain their most effective form of advertising. The owner stated that their business philosophy centers on providing high-quality service with transparent, fixed pricing that has remained stable for years. This approach, they explained, is designed to foster long-term relationships with customers and their families, ensuring continued trust and reliability. "We want to stay forever," the owner remarked, underscoring their commitment to avoiding short-term gains in favor of lasting customer loyalty.