Brest Repair Shop Finds Unexpected Success Using TikTok

Repair shop in Brest, Belarus, finds success using TikTok to reach older clients. A small steering rack repair shop in Brest is using TikTok in an unexpected way to attract customers. Instead of targeting younger users, they've found that many of their clients are older people, often contacted by their grandchildren. "Many older people contact us through TikTok," says one employee, "often their grandchildren will send us the message." The shop's unexpected success highlights the potential of TikTok as a marketing tool for businesses that might not traditionally use social media. The video shows the two employees in their garage discussing their experiences with TikTok marketing. The shop's success story is a testament to the power of creative marketing and the importance of understanding your target audience.