Beninese Restaurant Uses Social Media Contest to Boost Sales

A Beninese restaurant, RestauChezChiro, is using a creative marketing strategy to engage customers and boost sales. They posted a video on social media showcasing a delicious-looking plate of fufu and grilled chicken, asking viewers to guess the price. The person who guesses correctly wins a free meal. This simple, yet effective tactic highlights the visual appeal of their food and encourages interaction. "We're trying to connect with our customers in a fun way," said the restaurant owner. The promotion has generated a lot of buzz online, showcasing the power of social media marketing in reaching a local audience.