Nintendo Switch 2: Global Sellout Exposes Trump Tariff Fallout

Nintendo Switch 2 Launch Sellout Highlights Trump Tariff Impact The highly anticipated launch of Nintendo's Switch 2 has resulted in immediate sellouts across the globe. Reuters reporter Elena Casas highlights the impact of President Trump's tariffs on the supply chain, causing significant shortages. The report details how 2.2 million people in Japan alone entered a lottery to secure pre-orders, demonstrating the intense demand for the new console. In the US, Target locations sold out within two hours of launch. While Nintendo plans to meet US demand by shifting production to Vietnam and Cambodia, these countries also face potential tariffs of 46% and 49%, respectively, though these have been paused until early July. "Analysts believe Nintendo has factored these duties into the $449.99 price tag," Casas explains, suggesting the company will absorb the costs. The delays in pre-orders and the current shortages underscore the significant impact of trade policies on major product launches. Despite the challenges, Nintendo expects to sell 15 million units globally this financial year, and its stock is up almost 22% in 2025. The situation serves as a reminder of the interconnectedness of global economics and the impact of trade policy on consumer goods.