TikToker's Controversial Take: Is Corporate Pride a Good Thing?

Pride Month 2025: A Transgender Voice Challenges Corporate Involvement This year's Pride Month is different. While many corporations have scaled back their participation, one transgender TikToker, Rosalyn Sandri (@rosie.sandri), believes this is a positive change. Sandri, in a recent video, argues that the focus should be on the LGBTQ+ community supporting itself, not on corporate sponsorships. "I actually think it’s good that corporations have kept their noses out of pride this year," she states in her video, which has already garnered hundreds of views. Her video highlights a growing sentiment among some activists who believe corporate involvement in Pride has become overly commercialized and detracts from the movement's core message of community and self-empowerment. Sandri's outspokenness and personal experience resonate with many viewers, sparking conversation about the future of Pride and the role of corporations in social movements. This shift in focus, while controversial, underscores the evolving dynamics of Pride Month and the ongoing discussions surrounding authenticity and community building within the LGBTQ+ community.