RTBF Auvio Uses TikTok to Promote Classic French Film "La Haine"

RTBF Auvio uses TikTok to promote classic films. The French-language public broadcaster is using short video clips to draw attention to its streaming service, Auvio. A recent post featuring a scene from the cult classic "La Haine" is a good example of this strategy. The 31-second clip, uploaded on May 23rd, has already garnered 749 views and 34 likes. "It's a smart way to reach a younger audience," says a social media analyst. The use of relevant hashtags like #lahaine, #filmtok, and #filmculte has also helped boost visibility. The video's success demonstrates the potential of using short-form video to promote classic cinema and engage a new generation of viewers.