Labubu: The Plush Toy Taking Over the World

Paris, France – May 27, 2025 – The seemingly innocuous plush toy, Labubu, has taken the world by storm. Originally appearing in a 2015 Hong Kong children's book, Labubu's popularity exploded after the Chinese company Pop Mart began selling it as a blind-box collectible. The limited-edition nature of the toys, coupled with clever marketing, has resulted in a viral sensation. "The unboxing videos alone have garnered over 1.5 million views," explains Tom Lefevre in a recent interview with RTL Matin. Celebrities such as Rihanna and Kim Kardashian have also been spotted with Labubu, further fueling the craze. This unexpected success story highlights the power of strategic marketing in creating a global phenomenon from a relatively simple product. The Labubu phenomenon serves as a testament to the ever-evolving landscape of consumer trends and the influence of social media.