ElHuffPost
Triunfa al decir lo que está pasando ahora en todos los supermercados: no podrá…
'¡Alguien tiene que aclarar esto!'.
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Early Holiday Rush: Supermarkets Stock Christmas in Summer
Supermarkets Embrace Early Holiday Spirit, Sparking Consumer Debate.Supermarkets across Spain have begun stocking Halloween and Christmas merchandise, a trend that has prompted discussion among shoppers. Despite the current summer weather, shelves are now adorned with festive decorations, candies, and traditional holiday treats like polvorones, mantecados, and marzipan. This early rollout, observed by many, including local content creator Rufoasecas, raises questions about retail strategies and consumer readiness for seasonal shifts.Rufoasecas, in a recent online video, humorously articulated his bewilderment from his vehicle. "You enter the supermarket, and the first thing you find are Halloween products," he stated, "a lot of products, a lot of gummies, masks. But then, right next to them, they're already selling polvorones and mantecados by the tube! They even have marzipan already!" He further highlighted the paradox, asking, "If we go to the supermarket for ice cream, it's still summer, the weather is hotter than a potato stew. It can't be summer, Halloween, and Christmas all at the same time. Someone has to clarify this."Retail analysts suggest that early merchandising aims to capitalize on extended shopping periods and encourage impulse purchases. However, some consumers express a preference for seasonal relevance, finding the premature display of holiday goods disruptive to the current season. This ongoing debate reflects a broader conversation about consumer expectations versus commercial imperatives in the modern retail landscape. The phenomenon, while not new, continues to be a point of both amusement and mild annoyance for many shoppers navigating their weekly grocery runs.
